Iain took the time to understand our business and our mission, supporting it with time, training, strategic input and encouragement. He has been consistently interested in our development both in the two times I have been his channel partner through two different SPs, but also when we are not working directly together. Iain is a personal friend and a friend of Bluecube.

The drive to cloud from the old PBX market came late in my business career and I confess it was really challenging for a time. Iain had an endless desire to see me succeed and supported me as I re-trained and adapted to that new and exciting world. Before covid and through covid he was both professional and demanding whilst supportive and encouraging. He gave me the confidence in myself to make the transition.

I have always appreciated the interest Iain has shown in our business, both when we were a partner in his channel but also ever since. The training the team received whilst working with Iain was first class, and practical for the business we do and the style we have chosen. We also benefitted greatly from the on-stage presentations he delivered at Education industry events, using interesting analogies and stories to engage the audience, rather than delivering a standard pitch. Something I have been able to take on in the following years thanks to his support.

I have worked with Iain in three businesses and in each case enjoyed the clarity of purpose he brings to the team, the endless support but also the belief and confidence in me to own the responsibility for the work I do.